The UK Retail market
Britain loves coffee, and we are becoming increasingly choosy about what we drink. The home coffee market, worth £1bn a year, is still dominated by instant coffee, but sales of fresh ground have soared in recent years – up 13% to £250m “Proper” coffee is helping shoppers cope with the daily grind and is one of the fastest growing supermarket products over the last few years with a definite move towards a more premium offering with traceability and sustainability at its core.

Masteroast is perfectly positioned to help our trade customers tap into the retail market by offering flexible yet contemporary packaging options from Stabilo type retail bags to re-sealable stand up pouch bags

Retail packaging law

When designing a retail product the following list is mandatory, any product shipped by Masteroast will comply with this list, Masteroast will work with you to get the product to meet these requirements before dispatch. 

To sell a coffee product the label
​/laminate must be:

  • Clear and easy to read
  • Easy to understand
  • Easily visible
  • Permanent
  • Not misleading
If the coffee has been certified and the customer wishes to advertise this, the seal would need
​to be correctly displayed on the label to the specified guidelines. View our online certification guidelines here.

The product should also state
the following information:

  • Product name
  • Weight
  • Ingredients: Such as coffee origins (must state that it’s coffee)
  • Best before/batch: This could also be a roast date. The best before on a coffee product is​ usually 12 months, this is at the customers’ discretion
  • Instructions: Unlike Food Service instructions for coffee use are required by law for all retail products
  • Storage conditions: Some guidance on where and how to store the coffee
  • Name of Business: This includes the sellers contact details such as a postal address, telephone number, email or website, as many or as little as you want as long as an end customer can contact the seller