This page is for designer use only and will contain all the latest resources necessary to meet all the certification requirements for Fairtrade coffee purchased from Masteroast.  If you do have any questions regarding the Fairtrade logo FAIRTRADE Mark a contact form is at the bottom of this page, the question will go direct to our in-house design team who will be happy to answer your question.

Fairtrade basic rules

Rule 1) Fairtrade can be used in the product title if it is right next to ‘coffee’ so ‘Fairtrade coffee’.
Rule 2) ‘Fairtrade’ can be used in the text please contact [email protected] for details.
Rule 3) Fairtrade’s blue and green colours should not be used in the design so it is clear who owns the brand. 
Rule 4) Leave 50% of the width of the FAIRTRADE Mark between any marking.
Rule 5) The FAIRTRADE Mark must always be on the front label.
Rule 6) Masteroast rules for Fairtrade state the Mark should be placed bottom right.
Rule 7) The word Fairtrade must be legible within the Mark. 
Rule 8)  On a patterned background the Mark should appear on a semi-opaque or white border. On a colour background the white keyline should be visible.
Rule 9) The ingredients and license number below the Mark must be written in Arial and at a minimum font size of 5.
Rule 10) Thermal designs that will be using a single colour print process must use the bitmap versions of the Mark.
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For the full in depth guidance please download the PDF​
fm-guidelines-final_2016_for_uklicensees.pdf
File Size: 6133 kb
File Type: pdf
Download File
For promotion including brochures, videos, websites, uniforms or vehicles where you may want to use the FAIRTRADE Mark, please send a draft design to [email protected] to request approval of this registered trademark

Fairtrade minimum/maximum sizes (examples)

74x112mm
(Measure the width of the black part of the logo.)
Minimum logo size 11mm
Maximum logo size 13mm

The text below can be no smaller than size 6. A seclusion space has been left, this is a minimum of 50% all the way around the logo.  
100x150mm
(Measure the width of the black part of the logo.)
Minimum logo size 13mm
Maximum logo size 15mm

The text below can be no smaller than size 6. A seclusion space has been left, this is a minimum of 50% all the way around the logo.  
50X120mm
(Measure the width of the black part of the logo.)
Minimum logo size 9 mm
Maximum logo size 11mm
The text below can be no smaller than size 6. A seclusion space has been left, this is a minimum of 50% all the way around the logo.
50x150mm
(Measure the width of the black part of the logo.)
Minimum logo size 10mm
Maximum logo size 12mm
The text below can be no smaller than size 6. A seclusion space has been left, this is a minimum of 50% all the way around the logo.

Vector FAIRTRADE Marks

If you would like to download the original vector files for the FAIRTRADE Mark you will need to request a password using the form below only customers of Masteroast will be eligible.. 

    Have a packaging or certification question?

Contact Fairtrade direct

Artwork approval
Contact Fairtrade International by email:
[email protected]

Contact details
Fairtrade Foundation
[email protected]
42-27 Minories,
London EC3N 1DY
Tel: 44 (0) 0203 301 5001
www.fairtrade.org.uk
Promotional artwork approval:
[email protected]